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Gone To The Beach

March 31 2025 – Debra McCann

Gone To The Beach

Gone To The Beach

 

Inspired by the expansive skies and wild shoreline of the coast, brands have been inspired by Summer days at the ocean. Immersed in the natural landscape, mood-boards were filled with images of sun-kissed skin, splashing in the shallows, roaming the dunes and collecting samphire for relaxing lunches in the shade with family and friends. When it comes to art of slowing down, it's hard to beat time spent by the coast.

Below is a edit of brands where the ocean is a constant inspiration. Fresh and invigorating, apothecary blends include mineral-rich seaweed and sea-salt scents with bases of moss and driftwood, jewellery features organic shapes and beach finds with pearls and sea urchins, and apparel takes on the palette of blue seas, golden sunsets and deckchair stripes.

 

For more oceanic inspiration try here


Tagged: East London, fashion, Inspiration, Mercantile, Mercantile London, oceanic, womenswear