New season // Samsoe Samsoe

August 23 2019 – Mercantile London

Samsøe & Samsøe dates back to 1993, when brothers Klaus and Preben Samsøe opened a small namesake shop in Copenhagen’s Latin Quarter. Originally selling only jewellery, the label soon expanded to include premium T-shirts, primarily for men. In 2000, Peter Sextus and Per-Ulrik Andersen took charge of the brand, transforming it into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women.

With a nod to its Scandinavian heritage, Samsøe & Samsøe is defined by a wearable aesthetic that combines the utilitarian energy of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion with a clear Nordic look.

Marrying versatile and contemporary capsule pieces with softly tailored separates and chic signature styles, collections are uncompromisingly Scandinavian: Premium fabrics, functional and playful details, tailored finishes and iconic silhouettes imbue the label’s collections with a subtle, personal and sophisticated approach to dressing.

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