The affordable cult denim brand to know

August 21 2018 – Mercantile London

With so many denim brands out there, Rolla’s an Australian apparel brand, that specialises in truly authentic yet comfortable vintage inspired fits. Paying homage to a time when denim came into its own - a time of rock and roll, supermodels, and back to basics road tripping Rolla’s brings a slice of vintage cool to your denim wardrobe at an affordable price.

Born out of the hippy enclave of Byron Bay on the west coast and celebrating a free and frivolous Aussie lifestyle, the Rolla's mood board is full of Nineties muses such as Micheal Hutchence, Heath Ledger and Johnny and Kate, combined with a heavy dose of seventies Keith Richards, which all translate into high rise, slim cut and flared options.

Two styles on the shop floor for this season, are the Eastcoast which is a skinny fit with an 11 inch rise offered in a 28 inch length. A classic back pocket comes with the Rolla's signature decorative stitch which ensures the most flattering uplifting effect. With a high density stretch, this classic skinny keeps its shape to ensure a sleek silhouette.

The Duster is a slim fit with a serious 12 inch high rise and a slim cigarette leg, which comes in at a 28 inch length. Offered in a comfort rigid denim for an authentic vintage look, the Duster will soften with time for an effortless fit.