One of Summers hottest labels

Ash Kumar started Native Youth in 2012. Born and bred in Manchester, UK, he has always been passionate about fashion and travel, and felt the time was right for a new brand – designed in England, proud of its roots and history, but open to influences and inspiration from his travels around the world.

Native Youth create collections that are timeless; created for the youth but versatile enough in their innovation to translate to every generation. What started out as a 30 piece menswear collection has now grown to a full range of men's and women's ready-to-wear and accessories collection. Minimal, with an urban androgynous silhouette, Japanese style details and juxtaposing Scandinavian prints create a diversified fashion collection for the Summer season.

NATIVE YOUTH LOOKBOOK CAMPAIGN SS17 from MWM Associates on Vimeo.