Mercantile Blog

A love for the ocean and a bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and co-founding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art...