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Mercantile Blog

Industry insights, style advice and more.

  • The history of the Breton

    February 07 2020 – Mercantile London

    The history of the Breton

    Like most great fashion classics la marinière (the sailor) or Breton was designed with practicality in mind and has a history that stretches back to 1858 when it became the official uniform for certain sections of the French navy. A practical long sleeved over-shirt, it was intended to be worn as an extra layer for warmth and the original Breton...

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  • January Dressing

    January 17 2020 – Mercantile London

    January Dressing

    Spring arrivals with a strong 'buy now wear now' element are hitting the shop floor. Cosy knits with fresh spring colour, dresses that were made to layer and boots that will tackle winter snow are all considered purchases that will take you through the chilly days onto the spring season.   The colour pop knit. Lightweight textures provide all the...

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  • Keep cosy (on sale)

    January 10 2020 – Mercantile London

    Keep cosy (on sale)

    With winter still roaring in, keep the harsh elements at bay and stay comfortable and cosy by tucking up with an edit of faux fur coats and soft touch scarves to hunker down in. Best of all, they are all on sale at the moment so you can invest in the pieces you need without breaking the January bank. Des...

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  • New Year, Fresh Start

    January 07 2020 – Mercantile London

    New Year, Fresh Start

    Now is the time for a bold fresh start, with the knowledge that spring is on its way. Add some strong colour or hyped up print to your look with the brands contemporary take on the season that lies ahead.   Ba&shTalia Dress // Ba&sh Bleu Madeleine Dress // Storm & Marie Beate All Over Print Maxi Dress // Ba&sh Noir Rym Top // Bellerose Hibou Army...

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  • Sale Picks // PT 3

    December 27 2019 – Mercantile London

    Sale Picks // PT 3

    Our last instalment of the weeks best sale picks...as always - hurry if you like these as they won't hang around long.   RVLT 6493 Sweater Off-White Was £83.00 Now £41.00. Libertine-Libertine Elegant Camel Leo Jacket Was £268.00 Now £187.00 Stine Goya Rhode Black Meadow Dress Was £380.00 Now £190.00 Just Female Caia Barn Red Polka Dot Trousers Was £108.00...

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  • Sale Picks - What you need now.

    December 17 2019 – Mercantile London

    Sale Picks - What you need now.

    The best sale purchase is one you need and one you will repeat wear. A hardworking winter wardrobe should consist of neutral coloured knits, weather appropriate outerwear, well fitting denim and classic boots and the winter sales are the perfect place to find them if you have any gaps. Today we highlight a selection of coats and jackets that will...

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  • The Brand That Gives Back - Wax London

    May 24 2019 – Mercantile London

    The Brand That Gives Back - Wax London

    Menswear brand Wax London was founded with the view to create affordable, quality menswear and to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of their outerwear pieces are made right where they started; London.   Bampton Shirt   “When it comes to approach, ours is all about the customers. That means we work...

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  • Introducing - Toka Toka

    May 07 2019 – Mercantile London

    Introducing - Toka Toka

    The Holiday Route - Spring-Summer Collection 19 from Toka Toka.   "Tourists in our cities: on the lookout for the beautiful, the new..." – Toka Toka.   Adding to the mix of menswear at The Mercantile, Toka Toka, the label from French designer Vincent Tokatlian, has arrived for Summer 19. Born and raised in Marseilles, Vincent worked in the fashion...

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  • Welcome on board Wax London!

    September 03 2018 – Mercantile London

    Welcome on board Wax London!

    Wax London was founded with a dedication to create affordable, quality menswear with the aim to bring the manufacturing of traditional British outerwear back to the UK. Thus, the majority of our outerwear pieces are made right where we started; London. These are complimented with staple essentials of jerseys, knits and shirts crafted in Portugal and Italy. Wax’s focus doesn’t...

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  • WEARECPH: inspired from the streets of Copenhagen.

    March 22 2018 – Mercantile London

    WEARECPH: inspired from the streets of Copenhagen.

    WEARECPH was established in 2013 with the intention to create a new brand with roots and inspiration from the streets of Copenhagen.   "Our vision is to develop rebellious and open minded designs with edgy details while maintaining a commercial profile, which is the corner stone of WEARECPH. The brand is ideal for the young guy who wants to express himself at an...

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